One big difference is the screen size. Mobile devices will typically have much smaller dimensions than desktop computers, meaning that the same layouts will work at all if you want to keep your website visitors.
There are two ways to get around this problem. One is by using a separate ‘mobile site’ that will work with mobile devices specifically. Another is to use responsive design, which means your site will alter dynamically to suit the display it’s being viewed on. Responsive design is by far the preferable approach and has multiple advantages over other strategies – being viewable on a much wider range of devices for instance.
Other considerations also need to be made. Will your choice of typeface work on a smaller display? Do you have too many elements resulting in a crowded look? Mobile web design also means taking into account the practical considerations of a mobile site. Touch interfaces for example will always be different from point and click interfaces – with things like drop down menus being untenable.
Other elements like Flash animations simply won’t load on mobile devices and need to be dropped entirely. Page load time optimisation is always important with any website but it becomes even more crucial when a mobile user is viewing your site through their data plan.
Great mobile web design means creating responsive websites that look amazing no matter what type of display they’re being viewed on. At AJM Web Services we specialise in developing sites that adapt naturally to different display sizes and which can be navigated using any type of input.
You need to make sure that your site is professional enough to compete with the very best that your industry or niche has to offer so that you’re able to make first impressions count when your visitors first load up your site. Our mobile web design services provide clients with access to truly professional and top-tier design at highly competitive rates. We work closely with you to ensure that your site reflects your brand, while at the same time bringing our considerable expertise to the table to ensure that your site is highly functional and optimised for search engines.